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One most fascinating and important sections of the book The Invisible Gorilla - a section that may also be most challenging for many people - is about how we commonly think we're seeing patterns and draw conclusions, how we "infer causal relationships from coincidences," and are so quick to believe that "earlier events cause later ones." Dan Simons, selective attention expert and psychology professor at The University of Illinois - Champaign, discusses the controversial and emotional topic of the potential link between vaccines and autism in an interview I recently did with him. (If vaccines and autism are personally important to you, I realize it is a very emotional and personal topic, but please don't draw conclusions until you've both seen the interview accessible from the link above AND read Simons' in-depth insights in the book.)
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